June 1, 2009, Sarasota, Florida.  Horticultural Alliance, Inc., has announced that it has harvested its first "ready to sell" crop of fungus that it sells to commercial landscapers.  For over two years now Horticultural Alliance, Inc. has been producing endomycorrhizae at a facility in Tampa, Florida.  The company produces a cocktail of 7 species of mycorrhizae withy strains which have proven to be effective in helping the plants during droughts, heat, high pH issues and other planting conditions, to save money and resource use.

July 1, 2008, Sarasota, Florida.  Horticultural Alliance, Inc., has introduced new packaging for its products that is more convenient for its customers and offers additional environmental protection for the organisms contained in its products.  The new package consists of a 5 gallon plastic pail with a screw on top.  The package is made in Chattanooga, Tennessee by M & M Industries, Inc., and is far and away the best packaging offered in the industry.

August 6, 2007, Sarasota, Florida.  Horticultural Alliance, Inc., has announced that its founder, James J. Quinn, has been appointed to the Sarasota Agricultural Policy Council by Dr. Robert A. Kluson, Agriculture/Natural Resources Extension Agent II, the University of Florida.  The committee is charged with identifying the needs of the residents of Sarasota County and will be involved in advising the extension service concerning the direction of extension education and demonstration programs.

August 1, 2006,  Sarasota, Florida.  Horticultural Alliance, Inc., has announced a new partnership with a company which contains the brain trust for a fungi called mycorrhizae.  This fungi associates itself with roots of plants and is credited with enabling life to come out of water on to land some 400+ million years ago.  The two companies plan to explore the possibility of producing inoculum in the local area to provide a US product to US customers.

March 2, 2005, Sarasota, Florida.  Horticultural Alliance, Inc. will participate in a University of Florida, Department of Soil and Water Science, short course in Gainesville, FL, July 25 through July 27, 2005.  The training course is designed for scientists, organic farmers, and other interests who are in practical and theoretical aspects of the use mycorrhizal fungi to enhance plant growth and nutrient cycling.

Typical fields of interest include studies in plant biology and ecology, soil and plant interactions in agriculture and horticulture, ecosystem carbon flux, and symbiosis research.   Practical laboratory sessions will be supported by lectures and discussions. Technical manuals containing all experimental protocols will be provided to participants.

Over the past 8 years Horticultural Alliance, Inc., has emerged as the quality leader providing raw inoculum to formulators and producers and large intuitional users.  The company is proud to support the University of Florida as it continues to expand its knowledge in the practical aspects of mycorrhizal inoculants.

January 2, 2005, Sarasota, Florida.  Horticultural Alliance, Inc. has announced that it has finalized the purchase of a new building which will house the company's manufacturing, warehousing and offices.  The new building is a free-stand structure build to new hurricane building standards and will double both warehouse and office space for the company.  A spring "Open House" is planned for customers, distributors and local business leaders.

August 11, 2004, Sarasota, Florida.  Horticultural Alliance, Inc. has announced that its president Mr. James J. Quinn has been appointed to a review panel for International Culture Collection of (Vesicular) Arbuscular Mycorrhizal Fungi (INVAM) at West Virginia University, Morgantown, WV.  The panel's responsibilities include preparation of details and information to present INVAM's annual report to the National Science Foundation (NSF).  Mr. Quinn's contribution to the panel is to offer comments and suggestions to represent the commercial side of the mycorrhizal fungus inoculant market specifically and review general business aspects related to the business functions of the collection.  Mr. Quinn is the first member of the commercial side of industry to serve on this review panel.  Quinn, holds an MBA and CPA Certificate, and is uniquely qualified to for this mission.

Other panel members are Dr. Steve Bentivenga, Associate Professor of Mycology, University of Wisconsin, Dr. James Bever, Associate Professor, Indiana University, Dr. James Graham, Research Professor, University of Florida, Dr. Patricia Millner, Microbiologist, Sustainable Agricultural Systems Laboratory, USDA, Agricultural Research Service, Baltsville, MD and Dr. Teresa Pawlowska, Assistant Professor, Cornell University.

March 8, 2004, Sarasota, Florida.  Horticultural Alliance, Inc. has announced that its president Mr. James J. Quinn has attended a workshop entitled "Technological Transfer in Arbuscular Mycorrhiza (GENOMYCA)" held in Dijon, France, March 1st through March 4th.  The workshop was sponsored by Institut National de la Recherche Agronomique (INRA), Centre National de la Recherche Scientifique (CNRS) and the Universite of Bourgogne.

Attendees at the workshop were from Germany, Italy, Spain, U.K., Egypt, Israel, Bangladesh, India, China, South Africa, Poland and the Czech Republic.  The purpose of the workshop was to acquaint and teach the attendees various techniques to identify mycorrhiza in the roots of plants through staining of roots and estimation of colonization.  DNA techniques for identification of AMF fungi in the roots and soil were also demonstrated.  DNA identifying can tell where mycorrhizal strains in the field have originated.  Our president, James Quinn was the only participant at the workshop from the Americas and openly discussed the markets, sources of supply, and opportunities regarding the production and marketing of mycorrhizal inoculants. 

At the workshop Mr. Quinn stated, "It is tragic that U.S. suppliers and marketers miss the opportunity of working together towards the development of appropriate applications and to achieve certain levels of quality controls to deliver good utility to customers.  Instead the commercial suppliers and marketers in the U.S. all go their separate ways and keep their knowledge in house, afraid to tell anything that they know.  What a shame.  In Europe, and elsewhere, mycorrhizal commercialization is much more open and progressive and will develop much faster than in the U.S.  Our presence and collaboration with EU members puts us in a very unique advantage because our marketing decisions are based not only on information from research, our knowledge base, and customers but also upon proven applications abroad."

August 15, 2003, Sarasota, Florida. 

International Mycorrhizal Inoculant Producers and Distributors in Europe, and elsewhere, Unite To Control Quality and Share Information

Horticultural Alliance, Inc. has announced that it has participated in the organizing meeting of a new organization of North American producers of mycorrhizal inoculants.  The organization shall be called the International Mycorrhizal Manufacturers Association (IMMA).  In the last three months a similar effort was launched in Europe on a more local scale (EU) within the framework of the COST ACTION.   An un-official interim executive committee was selected within the group in order to ensure the future viability and evolution of the IMMA.  For the time being those who volunteered themselves to be responsible for certain actions within the present framework will include:  Peter Moutoglis (Canada), Bachar Blal (France) and James Quinn (USA).  The mission statement for the new organization is to collectively over see the maintenance of high standards of quality for mycorrhizal products world-wide to insure the future viability of the industry.  Our president, James Quinn was the only commercial representative from the United States to attend this organizing meeting.

May 10, 2003, Sarasota, Florida.  Horticultural Alliance, Inc. has announced that its president and founder James J. Quinn will present a paper in Montreal, Canada to the international body of Mycorrhizologists at the Fourth International Conference on Mycorrhizae (ICOM4) that will take place August 10-15, 2003 at the conference center of the International Civil Aviation Organization (ICAO) in Montreal, Canada. The Canadian Society of Agronomy and the Canadian Society of Soil Science will meet jointly with ICOM for the first three days (August 10-13, 2003).

Mr. Quinn's paper entitled "Commercial Challenges of Ectomycorrhizal Fungi", will report to the research community the obstacles and opportunities facing the industry.  Mr. Quinn is the only commercial mycorrhizae company in the United States invited to speak at this global gathering of mycorrhizologists.

August 30, 2001, Sarasota, Florida. Horticultural Alliance, Inc. has announced that its president and founder James J. Quinn will travel to the Kingdom of Jordan to educate the Jordanian government, non-government agencies, and the private sector on water use efficiencies available with Horta-SorbŪ a super absorbent polymer which the company offers the global market.  Jordan is an Arab country that produces only 5% of its internal oil needs.  With 5 million inhabitants it is one of the most water starved countries in the world.  Future economic development and expansion are severely limited due to scarce water supplies.  

Mr. Quinn is going to Jordan to share his 20 plus years experience in developing applications for super absorbent polymer - a water saving idea that is now available in retail garden centers throughout the United States in the form of "crystals" added to potting mixes to reduce watering and maintenance.  Mr. Quinn will be meeting with the U.S. Agency for International Development (USAID), United Nations Development Program (UNDP),  The Center for the Study of the Built Environment (CSBE), GTZ (the largest German funding agency of its kind), and numerous local business leaders to share his knowledge and identify business opportunities in the country.

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April 3, 2000, Sarasota, Florida.  Horticultural Alliance, Inc. has announced that its president and founder James J. Quinn will travel to mainland China later this month to begin negotiations to provide technical know how to the Chinese to build a production facility in Xining, China, to produce superabsorbent polymers.  Mr. Quinn has been instrumental in the introduction of superabsorbent polymers in the U.S. market since their inception in the late 1970's.

Horticultural Alliance, Inc., a Sarasota based company, is a leader in the market supplying superabsorbent polymers to reduce water use by 50% and more and a wide range of biological products to the horticultural, golf, forestry and landscape markets.

April 1, 1999, Sarasota, FL.  Horticultural Alliance, Inc. has announced that this month they will ship their first full container of superabsorbent products to the Kingdom of Saudi Arabia.   The products will be used in Saudi Arabia for corn production and it is estimated that 150,000 pounds of Horta-Sorb will be used annually.

Horticultural Alliance, Inc., a Sarasota based company, is a leader in the market supplying superabsorbent polymers to reduce water use by 50% and more and a wide range of biological products to the horticultural, golf, forestry and landscape markets.

October 1, 1998, Sarasota, FL.  Horticultural Alliance, Inc. has announced that it has released a mycorrhizal fungus inoculant to the arbor industry for injection into the ground that contains a complete biostimulant package with humic acid, yucca extracts, sea kelp, beneficial bacteria and gels all in one package.  Company president James J. Quinn says that although his company is the first to launch this type of product he believes others will soon follow in providing a more complete package to the professional arbor market.

Horticultural Alliance, Inc., a Sarasota based company, is a leader in the market supplying superabsorbent polymers to reduce water use by 50% and more and a wide range of biological products to the horticultural, golf, forestry and landscape markets.

March 1, 1997, Sarasota, FL.  Horticultural Alliance, Inc. has announced that it has begun business to supply the horticultural markets with super absorbents.  Company president, James J. Quinn has been involved with super absorbents since 1978, having started the company Industrial Services International, Inc. (ISI)  Quinn sold ISI in 1996, to Plant Health Care, Inc. without any non-compete requirements, and has subsequently established a new company to service his past customers.