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Technology
Based * Service Lead * Customer
Driven
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DIEHARD™ MYCORRHIZAL INOCULANTS FOR THE PROFESSIONAL
LANDSCAPER |
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Dear
Landscaper:
At the end of the day the success of a
landscape project is a satisfied customer and the feeling
you get from the experience. One of the primary things
that "satisfy" the customer is a lush, quickly established
landscape. Defoliated and dead trees do not figure
into this formula.
I
used to think that the biggest benefit in reducing transplant
shock and resets was the cash not spent to cover these
items. For years I thought mortality was the biggest
area for improvement in the landscape industry. But I
was wrong. The biggest area of improvement is not
about dead trees and shrubs. The biggest area of
improvement is all about developing A REPEAT CUSTOMER BASE.
Here's what I'm talking about. Look at the two photos
below. The time between the two pictures is 13 months.
Who do you think this customer is going to call for their
next landscape job? They're going to call the
landscaper that did this job. Why? Because of
results, period. You do an install that turns out like
these pictures and you develop a REPEAT customer. It's
that simple, and you know it.
13 MONTHS from
planting
So why then doesn't
the landscape contractor use this kind of a job to boost his
business? Because, quite frankly the above pictures
depict an exception to the rule, not the rule. If the
above were the rule, and not the exception, the landscaper
would advertise and boast about the exceptional landscape
results he could reproduce on every job. But, the
above is not the rule. It really is the exception.
BUT, it doesn't have to be. Do your landscapes exactly
the way you have always done them in the past and use DIEHARD
Transplant, and the EXCEPTION - becomes the rule, and your
customers only call you in the future. There is no
element of the landscape trade that needs more improvement
than getting plants established. Believe me introducing an army of
billions of organisms and beneficial compounds to the
planting hole along with the plant will get the transplant
off to an unprecedented start. Just do it!
And do it again. Do it on every job from now on and
watch your phone start to ring. Go back in 6 months
and 12 months and look at your projects and you will
understand why your customers come back, almost without
exception. So
make your very next job a REPEAT customer. Use DIEHARD
Transplant and build your business beyond your wildest
dream.
Here is a quote from
our biggest single landscape customer, Darrell Turner,
Turner Tree and Landscape, Bradenton, FL
"We have been using DIEHARD™ products with unmatched
success for over a decade in both our landscape business
and our tree production operation. Our transplant
losses are less than 1% but more importantly, 80% of our
business is REPEAT business because of the quality and
lushness of landscapes we produce. In the tough times
our industry is presently experiencing we are constantly
looking for ways to reduce costs, but we do not consider
DIEHARD a cost, but instead we recognize how vital these
products have been in fostering the highest standards
and quality that has made our business a success. So
long as we are planting, we will be using DIEHARD."
Mr. Darrell Turner, Turner Tree & Landscape, “The
Professionals”. |
Do this and end the
days of scraping around for landscape jobs that have no
profit left in them. Do this and start making serious
money with less effort from a satisfied customer base with
strong loyalties to you and your business. Do this,
and start living.
Respectfully,
Jim Quinn
President
If you have any questions call our toll free number 800-628-6373 or
E-mail us now.
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